WordPress Theme Development for Zinc

Zinc is an All Mode Communication Platform for all communication while on the job. Pick the mode—Message, Voice, Video or Push to Talk (yes, like a walkie-talkie)—to communicate in real time.

I developed their new/rebranded website based on WordPress building a custom theme with the emphasis on performance for end users and ease-of-use for their content team.

Visit Zinc.it


The team at Zinc aimed for a complete refresh of their brand. They wanted the new website to be ready before they launched the next generation of the Zinc app – Zinc 5. I was approached by the folks at Zinc since I was already helping them update and maintain their previous website.

Zinc: Before & After

What I did

I worked with the awesome marketing team at Zinc and Third & Grove, an independent agency in San Francisco, who designed the website. After getting the design mockups finalized, I started coding the website emphasizing on performance and ease-of-use for the website admins and webmaster. I developed a new custom theme while eliminating the use of as many plugins as possible.

The end result

The new responsive theme works perfectly in all browsers and operating systems, has really nice subtle animations and focuses on simplicity, SEO and lead generation.

I am glad how the project went smoothly and successfully. I really enjoyed working with the awesome teams involved in this project.

Please don’t hesitate to check out the site.

The nerdy stuff I used in this project

Design Tools:

  • Sketch
  • Photoshop

Backend Technologies:

  • WordPress
  • PHP
  • MySQL
  • Apache

Frontend Technologies:

  • HTML5
  • CSS3
  • jQuery

Teamwork & collaboration tools:

  • Zinc – of course 😉
  • Trello
  • GitHub
  • GSuite